Why Your Business Needs a Blog in 2025
Is business blogging dead in 2025?
After all, the digital marketing landscape is a fast-paced space. Budgets are shrinking and short-form videos like TikTok and Instagram Reels are on the rise. Plus, when you throw AI-generated content into the mix, it’s easy to wonder if traditional blogging still holds it’s weight.
Well, I’m here to tell you that the answer is “yes.”
In 2025-2026, a business blog isn’t just a thing that is “nice to have” on your website. It’s a strategic necessity. While tactics have changed, the core benefits of a well-maintained blog are more important than ever. With the right content, you can build a sustainable, long-term online presence. Here’s a look at why your business still needs a blog.
It’s the Foundation of Your SEO Strategy
Search Engine Optimization (SEO) is the engine that drives organic traffic to your website, and your blog is the fuel. Each blog post that you publish is another indexed page on your website, which creates more opportunities for potential customers to find you through search engines, like Google.
How does it work?
There are three main ways to bring traffic to your website through blogs. They are: targeting keywords, building authority, and internal and external linking.
Targeting Keywords
Keywords are what you would use to search in Google. For example, if you’re looking for a “plumber near me,” that’s what you would type into Google. Websites with this phrase and other similar phrases will show on the results page, tailored to your location.
Blogs allow you to naturally integrate both broad and “long-tail” keywords (longer phrases people search for) into your content. This helps you rank for a wide range of relevant searches.
Building Authority
In order for Google to rank you on their results page, you need to demonstrate expertise, authority, and trustworthiness (E-E-A-T). Using your blog, you can publish high-quality, well-researched content, which helps position you as a leader in your industry. This can significantly boost your search rankings.
Internal and External Linking
Blogs provide the perfect opportunity to link to other pages on your website. This is called internal linking. It helps search engines understand your site’s structure. They also serve as valuable content that other websites might want to link to (external linking), which is a crucial factor in improving your domain authority.
Build Trust and Nurture Customer Relationships
Our world is saturated with advertising, and consumers are more discerning than ever. A blog allows you to connect with your audiences on a deep level by providing them with valuable, non-salesy information.
You can use your blog to educate your audience by answering their most common question, solve their pain points, and provide helpful tutorials or guides. This builds trust and positions your business as a helpful resource, not just a seller.
Blogs are also a great way to show off your Brand's personality. Your unique voice and personality can shine, allowing your audience to understand who you are beyond the logo and website. You can share company news, behind-the-scenes stories, and personal insights that help humanize your brand and build a loyal community.
Blogging can also help guide the buyer’s journey. It’s incredibly effective in the early stages of the buying journey. By providing content that addresses a potential customer’s initial research and questions, you can gently guide them toward a soltuion–your product or service.
Consider Adding a Blog to Your Business Website Today
Now, you’ll see blogs in action. I’ve guided you to the end, where I’ll pitch my services to you, offering blogging, content creation, and content management services to your business. MadHatter Creative Services can help your small business thrive in a world where large corporations are taking over. Dig in your heels and make a stand.
Contact me today for more information!
